read onPut another way, Palin enjoyed more coverage as a VP candidate during the GOP convention than Obama did a week earlier when he became the first person of color to accept the nomination for president of a major party. With the other ticket making most of the news, Obama was a focus in 22% of the stories last week, by far his lowest week of coverage in the general election season. His running mate Joe Biden registered at 2%.
The extent to which Palin commanded the spotlight last week is clear from the campaign storylines. Together, media narratives about McCain and the convention—including the proceedings themselves, Hurricane Gustav’s impact, McCain’s speech, and George Bush’s role—accounted for 43% of the campaign newshole. Palin themes, including reaction to her selection, her public record, her personal and family life, and the question of sexism—accounted for 45%.
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