you've been left behind - but check your email

I'm guessing this is genius on some level - from Wired:

If millions of Christians suddenly disappear from the face of the Earth as the opening act for Armageddon, Threat Level thinks most nonbelievers will be too busy freaking the hell out to check their e-mail. But if they do log in, now they can be treated to some post-Rapture needling from their missing friends and loved ones, courtesy of web startup You've Been Left Behind.

For just $40 a year, believers can arrange for up to 62 people to get a final message exactly six days after the Rapture, that day when -- according to Christian end times dogma -- Christians will be swept up to heaven, while doubters are left behind to suffer seven years of Tribulation under a global government headed by the Antichrist.

"You've Been Left Behind gives you one last opportunity to reach your lost family and friends for Christ," reads the website, which is purportedly run "by Christians, for Christians." The domain name is registered through an anonymous proxy service, presumably to protect the proprietors from the Forces of Darkness, and not because they're up to anything shady.

and you thought sub-prime predatory practices were sneaky...